The other day I had lunch with an older friend of mine. She is mid-fifties – vivacious and animated – but I’ll be damned if she didn’t suddenly look much younger to me. I’d never seen her looking that good. A life-time of sun, cigarettes and cocktails had taken their toll. I mused it must be her energy and lithe, athletic figure which made her seem so – effervescent. But she had always been slim and vivacious. Then, it struck me. It was her teeth! They were a sparkling white. Cautiously, I inquired. Readily, she confirmed my suspicions. But what really surprised me was how she’d polished ‘em up. She claimed it cost her only 5 CHF ($5.59).
Getting your teeth whitened in NYC is expensive. Even if you had the customized tooth tray made by your dentist (like me) the whitener is pricey. And tooth whitening boutiques are usually around $500 a pop. Now, put yourself in Geneva, Switzerland and multiply any service you get in NYC by three and you have the Swiss price – I’m not kidding. Continue reading